Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
092758
RGB
9, 39, 88
HSL
217, 81%, 19%
HSB
217, 90%, 35%
CMYK
90, 56, 0, 65
LAB
16, 6, -33
LCH
16, 34, 280
OKLCH
0.28, 0.10, 260
XYZ
3, 2, 10
LUV
16, -8, -33
HWB
217, 4%, 65%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.