Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
092934
RGB
9, 41, 52
HSL
195, 70%, 12%
HSB
195, 83%, 20%
CMYK
83, 21, 0, 80
LAB
15, -9, -11
LCH
15, 14, 231
OKLCH
0.26, 0.04, 225
XYZ
2, 2, 4
LUV
15, -9, -9
HWB
195, 4%, 80%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.