Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
092D43
RGB
9, 45, 67
HSL
203, 76%, 15%
HSB
203, 87%, 26%
CMYK
87, 33, 0, 74
LAB
17, -6, -18
LCH
17, 19, 251
OKLCH
0.28, 0.06, 240
XYZ
2, 2, 6
LUV
17, -10, -17
HWB
203, 4%, 74%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.