Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
09304D
RGB
9, 48, 77
HSL
206, 79%, 17%
HSB
206, 88%, 30%
CMYK
88, 38, 0, 70
LAB
18, -4, -22
LCH
18, 22, 259
OKLCH
0.30, 0.07, 246
XYZ
3, 3, 7
LUV
18, -11, -23
HWB
206, 4%, 70%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.