Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
09304E
RGB
9, 48, 78
HSL
206, 79%, 17%
HSB
206, 88%, 31%
CMYK
88, 38, 0, 69
LAB
19, -4, -23
LCH
19, 23, 260
OKLCH
0.30, 0.07, 247
XYZ
3, 3, 8
LUV
19, -11, -24
HWB
206, 4%, 69%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.