Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
093375
RGB
9, 51, 117
HSL
217, 86%, 25%
HSB
217, 92%, 46%
CMYK
92, 56, 0, 54
LAB
22, 8, -43
LCH
22, 43, 281
OKLCH
0.34, 0.12, 260
XYZ
5, 4, 17
LUV
22, -11, -49
HWB
217, 4%, 54%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.