Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
093466
RGB
9, 52, 102
HSL
212, 84%, 22%
HSB
212, 91%, 40%
CMYK
91, 49, 0, 60
LAB
21, 2, -34
LCH
21, 34, 274
OKLCH
0.33, 0.10, 256
XYZ
4, 3, 13
LUV
21, -11, -39
HWB
212, 4%, 60%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.