Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
093569
RGB
9, 53, 105
HSL
213, 84%, 22%
HSB
213, 91%, 41%
CMYK
91, 50, 0, 59
LAB
22, 3, -35
LCH
22, 35, 274
OKLCH
0.33, 0.10, 256
XYZ
4, 4, 14
LUV
22, -11, -40
HWB
213, 4%, 59%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.