Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
09363B
RGB
9, 54, 59
HSL
186, 74%, 13%
HSB
186, 85%, 23%
CMYK
85, 8, 0, 77
LAB
20, -14, -8
LCH
20, 16, 209
OKLCH
0.31, 0.05, 206
XYZ
2, 3, 5
LUV
20, -14, -7
HWB
186, 4%, 77%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.