Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
093879
RGB
9, 56, 121
HSL
215, 86%, 25%
HSB
215, 93%, 47%
CMYK
93, 54, 0, 53
LAB
24, 7, -42
LCH
24, 43, 279
OKLCH
0.35, 0.12, 258
XYZ
5, 4, 19
LUV
24, -12, -50
HWB
215, 4%, 53%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.