Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
093941
RGB
9, 57, 65
HSL
189, 76%, 15%
HSB
189, 86%, 25%
CMYK
86, 12, 0, 75
LAB
21, -14, -10
LCH
21, 17, 216
OKLCH
0.32, 0.05, 212
XYZ
3, 3, 6
LUV
21, -14, -9
HWB
189, 4%, 75%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.