Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
093A62
RGB
9, 58, 98
HSL
207, 83%, 21%
HSB
207, 91%, 38%
CMYK
91, 41, 0, 62
LAB
23, -3, -29
LCH
23, 29, 264
OKLCH
0.34, 0.09, 249
XYZ
4, 4, 12
LUV
23, -13, -33
HWB
207, 4%, 62%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.