Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
093A6F
RGB
9, 58, 111
HSL
211, 85%, 24%
HSB
211, 92%, 44%
CMYK
92, 48, 0, 56
LAB
24, 2, -36
LCH
24, 36, 273
OKLCH
0.35, 0.10, 255
XYZ
4, 4, 16
LUV
24, -13, -42
HWB
211, 4%, 56%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.