Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
093D69
RGB
9, 61, 105
HSL
208, 84%, 22%
HSB
208, 91%, 41%
CMYK
91, 42, 0, 59
LAB
25, -2, -31
LCH
25, 31, 265
OKLCH
0.35, 0.09, 250
XYZ
4, 4, 14
LUV
25, -14, -37
HWB
208, 4%, 59%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.