Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
094046
RGB
9, 64, 70
HSL
186, 77%, 15%
HSB
186, 87%, 27%
CMYK
87, 9, 0, 73
LAB
24, -16, -9
LCH
24, 18, 209
OKLCH
0.34, 0.05, 206
XYZ
3, 4, 6
LUV
24, -17, -8
HWB
186, 4%, 73%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.