Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
094159
RGB
9, 65, 89
HSL
198, 82%, 19%
HSB
198, 90%, 35%
CMYK
90, 27, 0, 65
LAB
25, -10, -20
LCH
25, 22, 242
OKLCH
0.35, 0.07, 233
XYZ
4, 5, 10
LUV
25, -16, -22
HWB
198, 4%, 65%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.