Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
09425B
RGB
9, 66, 91
HSL
198, 82%, 20%
HSB
198, 90%, 36%
CMYK
90, 27, 0, 64
LAB
26, -10, -20
LCH
26, 23, 243
OKLCH
0.36, 0.07, 234
XYZ
4, 5, 11
LUV
26, -16, -23
HWB
198, 4%, 64%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.