Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
09455A
RGB
9, 69, 90
HSL
196, 82%, 19%
HSB
196, 90%, 35%
CMYK
90, 23, 0, 65
LAB
27, -12, -18
LCH
27, 22, 236
OKLCH
0.37, 0.07, 228
XYZ
4, 5, 10
LUV
27, -18, -20
HWB
196, 4%, 65%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.