Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
094560
RGB
9, 69, 96
HSL
199, 83%, 21%
HSB
199, 91%, 38%
CMYK
91, 28, 0, 62
LAB
27, -10, -21
LCH
27, 24, 244
OKLCH
0.37, 0.07, 234
XYZ
4, 5, 12
LUV
27, -17, -25
HWB
199, 4%, 62%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.