Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
094759
RGB
9, 71, 89
HSL
193, 82%, 19%
HSB
193, 90%, 35%
CMYK
90, 20, 0, 65
LAB
27, -14, -16
LCH
27, 21, 230
OKLCH
0.37, 0.07, 223
XYZ
4, 5, 10
LUV
27, -18, -18
HWB
193, 4%, 65%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.