Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
09478C
RGB
9, 71, 140
HSL
212, 88%, 29%
HSB
212, 94%, 55%
CMYK
94, 49, 0, 45
LAB
30, 4, -44
LCH
30, 44, 275
OKLCH
0.40, 0.13, 256
XYZ
7, 6, 26
LUV
30, -16, -57
HWB
212, 4%, 45%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.