Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
09495F
RGB
9, 73, 95
HSL
195, 83%, 20%
HSB
195, 91%, 37%
CMYK
91, 23, 0, 63
LAB
28, -13, -19
LCH
28, 23, 235
OKLCH
0.38, 0.07, 228
XYZ
5, 6, 12
LUV
28, -19, -22
HWB
195, 4%, 63%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.