Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
09496D
RGB
9, 73, 109
HSL
202, 85%, 23%
HSB
202, 92%, 43%
CMYK
92, 33, 0, 57
LAB
29, -8, -27
LCH
29, 28, 253
OKLCH
0.39, 0.08, 241
XYZ
5, 6, 15
LUV
29, -18, -33
HWB
202, 4%, 57%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.