Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0949A9
RGB
9, 73, 169
HSL
216, 90%, 35%
HSB
216, 95%, 66%
CMYK
95, 57, 0, 34
LAB
32, 13, -58
LCH
32, 59, 283
OKLCH
0.43, 0.17, 260
XYZ
10, 8, 39
LUV
32, -16, -76
HWB
216, 4%, 34%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.