Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
094B94
RGB
9, 75, 148
HSL
212, 89%, 31%
HSB
212, 94%, 58%
CMYK
94, 49, 0, 42
LAB
32, 4, -46
LCH
32, 47, 275
OKLCH
0.42, 0.13, 256
XYZ
8, 7, 29
LUV
32, -17, -61
HWB
212, 4%, 42%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.