Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
094BAD
RGB
9, 75, 173
HSL
216, 90%, 36%
HSB
216, 95%, 68%
CMYK
95, 57, 0, 32
LAB
33, 13, -59
LCH
33, 60, 283
OKLCH
0.44, 0.17, 260
XYZ
10, 8, 41
LUV
33, -16, -78
HWB
216, 4%, 32%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.