Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
094E5D
RGB
9, 78, 93
HSL
191, 82%, 20%
HSB
191, 90%, 36%
CMYK
90, 16, 0, 64
LAB
30, -16, -15
LCH
30, 22, 223
OKLCH
0.39, 0.07, 217
XYZ
5, 6, 11
LUV
30, -21, -17
HWB
191, 4%, 64%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.