Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
094E6B
RGB
9, 78, 107
HSL
198, 84%, 23%
HSB
198, 92%, 42%
CMYK
92, 27, 0, 58
LAB
30, -12, -23
LCH
30, 26, 243
OKLCH
0.40, 0.08, 233
XYZ
5, 7, 15
LUV
30, -20, -28
HWB
198, 4%, 58%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.