Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
09509D
RGB
9, 80, 157
HSL
211, 89%, 33%
HSB
211, 94%, 62%
CMYK
94, 49, 0, 38
LAB
34, 4, -48
LCH
34, 49, 275
OKLCH
0.44, 0.14, 256
XYZ
9, 8, 33
LUV
34, -18, -65
HWB
211, 4%, 38%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.