Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0951B8
RGB
9, 81, 184
HSL
215, 91%, 38%
HSB
215, 95%, 72%
CMYK
95, 56, 0, 28
LAB
36, 13, -61
LCH
36, 63, 282
OKLCH
0.46, 0.18, 260
XYZ
12, 9, 47
LUV
36, -18, -83
HWB
215, 4%, 28%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.