Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0955A4
RGB
9, 85, 164
HSL
211, 90%, 34%
HSB
211, 95%, 64%
CMYK
95, 48, 0, 36
LAB
36, 4, -49
LCH
36, 50, 274
OKLCH
0.45, 0.14, 255
XYZ
10, 9, 36
LUV
36, -19, -68
HWB
211, 4%, 36%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.