Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0955BF
RGB
9, 85, 191
HSL
215, 91%, 39%
HSB
215, 95%, 75%
CMYK
95, 55, 0, 25
LAB
37, 13, -63
LCH
37, 64, 282
OKLCH
0.48, 0.18, 259
XYZ
13, 10, 51
LUV
37, -18, -86
HWB
215, 4%, 25%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.