Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
09568E
RGB
9, 86, 142
HSL
205, 88%, 30%
HSB
205, 94%, 56%
CMYK
94, 39, 0, 44
LAB
35, -5, -38
LCH
35, 38, 263
OKLCH
0.44, 0.11, 248
XYZ
8, 9, 27
LUV
35, -21, -51
HWB
205, 4%, 44%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.