Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
095791
RGB
9, 87, 145
HSL
206, 88%, 30%
HSB
206, 94%, 57%
CMYK
94, 40, 0, 43
LAB
35, -4, -39
LCH
35, 39, 264
OKLCH
0.45, 0.12, 248
XYZ
9, 9, 28
LUV
35, -21, -52
HWB
206, 4%, 43%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.