Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
09596F
RGB
9, 89, 111
HSL
193, 85%, 24%
HSB
193, 92%, 44%
CMYK
92, 20, 0, 56
LAB
34, -16, -19
LCH
34, 25, 230
OKLCH
0.43, 0.08, 223
XYZ
7, 8, 16
LUV
34, -24, -23
HWB
193, 4%, 56%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.