Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
095974
RGB
9, 89, 116
HSL
195, 86%, 25%
HSB
195, 92%, 45%
CMYK
92, 23, 0, 55
LAB
35, -15, -22
LCH
35, 27, 236
OKLCH
0.43, 0.08, 228
XYZ
7, 8, 18
LUV
35, -23, -28
HWB
195, 4%, 55%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.