Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
095977
RGB
9, 89, 119
HSL
196, 86%, 25%
HSB
196, 92%, 47%
CMYK
92, 25, 0, 53
LAB
35, -14, -24
LCH
35, 27, 240
OKLCH
0.44, 0.08, 231
XYZ
7, 9, 19
LUV
35, -23, -30
HWB
196, 4%, 53%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.