Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
09599D
RGB
9, 89, 157
HSL
208, 89%, 33%
HSB
208, 94%, 62%
CMYK
94, 43, 0, 38
LAB
36, -1, -44
LCH
36, 44, 268
OKLCH
0.46, 0.13, 251
XYZ
10, 10, 33
LUV
36, -21, -60
HWB
208, 4%, 38%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.