Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
095C94
RGB
9, 92, 148
HSL
204, 89%, 31%
HSB
204, 94%, 58%
CMYK
94, 38, 0, 42
LAB
37, -6, -38
LCH
37, 38, 261
OKLCH
0.46, 0.12, 246
XYZ
9, 10, 29
LUV
37, -22, -51
HWB
204, 4%, 42%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.