Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0960D0
RGB
9, 96, 208
HSL
214, 92%, 43%
HSB
214, 96%, 82%
CMYK
96, 54, 0, 18
LAB
42, 12, -65
LCH
42, 67, 280
OKLCH
0.51, 0.19, 259
XYZ
16, 13, 61
LUV
42, -21, -93
HWB
214, 4%, 18%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.