Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
096180
RGB
9, 97, 128
HSL
196, 87%, 27%
HSB
196, 93%, 50%
CMYK
93, 24, 0, 50
LAB
38, -15, -24
LCH
38, 29, 238
OKLCH
0.46, 0.09, 230
XYZ
8, 10, 22
LUV
38, -25, -32
HWB
196, 4%, 50%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.