Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0962D1
RGB
9, 98, 209
HSL
213, 92%, 43%
HSB
213, 96%, 82%
CMYK
96, 53, 0, 18
LAB
42, 11, -65
LCH
42, 66, 280
OKLCH
0.52, 0.19, 258
XYZ
16, 13, 62
LUV
42, -22, -93
HWB
213, 4%, 18%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.