Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0963A4
RGB
9, 99, 164
HSL
205, 90%, 34%
HSB
205, 95%, 64%
CMYK
95, 40, 0, 36
LAB
40, -5, -42
LCH
40, 43, 264
OKLCH
0.49, 0.13, 248
XYZ
11, 12, 37
LUV
40, -24, -59
HWB
205, 4%, 36%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.