Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
096493
RGB
9, 100, 147
HSL
200, 88%, 31%
HSB
200, 94%, 58%
CMYK
94, 32, 0, 42
LAB
40, -11, -33
LCH
40, 35, 252
OKLCH
0.48, 0.11, 240
XYZ
10, 11, 29
LUV
40, -25, -45
HWB
200, 4%, 42%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.