Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
096599
RGB
9, 101, 153
HSL
202, 89%, 32%
HSB
202, 94%, 60%
CMYK
94, 34, 0, 40
LAB
40, -9, -36
LCH
40, 37, 255
OKLCH
0.49, 0.11, 242
XYZ
11, 12, 32
LUV
40, -25, -49
HWB
202, 4%, 40%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.