Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
09668D
RGB
9, 102, 141
HSL
198, 88%, 29%
HSB
198, 94%, 55%
CMYK
94, 28, 0, 45
LAB
40, -14, -29
LCH
40, 32, 244
OKLCH
0.48, 0.10, 234
XYZ
10, 11, 27
LUV
40, -26, -39
HWB
198, 4%, 45%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.