Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
0968FF
RGB
9, 104, 255
HSL
217, 100%, 52%
HSB
217, 96%, 100%
CMYK
96, 59, 0, 0
LAB
47, 23, -83
LCH
47, 86, 286
OKLCH
0.57, 0.24, 261
XYZ
23, 17, 97
LUV
47, -22, -121
HWB
217, 4%, 0%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.