Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
096DF1
RGB
9, 109, 241
HSL
214, 93%, 49%
HSB
214, 96%, 95%
CMYK
96, 55, 0, 5
LAB
47, 15, -75
LCH
47, 76, 282
OKLCH
0.57, 0.21, 259
XYZ
21, 17, 85
LUV
47, -24, -110
HWB
214, 4%, 5%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.