Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0971C3
RGB
9, 113, 195
HSL
206, 91%, 40%
HSB
206, 95%, 76%
CMYK
95, 42, 0, 24
LAB
46, -2, -51
LCH
46, 51, 267
OKLCH
0.54, 0.15, 251
XYZ
16, 16, 54
LUV
46, -27, -75
HWB
206, 4%, 24%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.