Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0972D3
RGB
9, 114, 211
HSL
209, 92%, 43%
HSB
209, 96%, 83%
CMYK
96, 46, 0, 17
LAB
47, 2, -58
LCH
47, 58, 272
OKLCH
0.55, 0.17, 254
XYZ
18, 17, 64
LUV
47, -26, -86
HWB
209, 4%, 17%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.